Shelf banners or stoppers are undoubtedly among the most distinctive POS carriers. Their role in the store is irreplaceable. They help spread the merchants' marketing messages and are also effective in promoting product sales. They bring the goods on the shelf out of anonymity, communicate additional information about the product, visually connect it to the top line of the campaign, help draw attention to a new brand, packaging, or communicate a promotion.
With the help of stoppers oriented upright to the aisle, the goods on the shelf will not disappear, on the contrary, you will encourage impulsive purchases. And they are also an excellent servant for merchants. They effectively communicate messages within loyalty programs, draw attention to private label products or also communicate events.
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